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Most Common Social Media Marketing Mistakes

Marketing your company using Instagram or other social media platforms is a good way to get more attention on your brand. Everyone uses this site these days, so it seems, so it only makes sense that your company’s name is plastered about the pages and in the mix of the fun. The industry that you serve, the length of time your company has been around, or the goals that you have in place are unimportant when marketing on social media. What’s important is that you have the desire to use the platform to your advantage. Many mistakes can be made by the inexperienced marketer but you can avoid them by learning the mistakes ahead of time.

Being Inactive

You can be inactive even if you participate on the site. Posting content is only the first step that you need to take to make a name for yourself on Insta. Comment, answer questions, and otherwise be active. Make sure that you post regularly and don’t disappear for days or weeks on end.  Don’t over post because this can be detrimental to your brand. But certainly make sure you post once or twice each day to stay fresh in the mind of your audience.

Sharing Only Promotional Content

Sure, you want people to know how great you are and you want to sell your products and services. But, there is more to life than your brand and when you aren’t focused solely on self, it is easy to create a larger audience of people who might actually want and/or need what you offer. Share content that relates to your brand or industry and what the number grow.

Not Buying Followers

Buying followers is a simple way to get your name out there to a larger audience of interested people. It is a great way to grow Instagram followers and increase attention on your brand. The cost to buy followers varies and there are many factors that determine the purchase. But, when all is said and done, it is an affordable marketing technique that really works.

Not Listening to Your Audience

Your audience has something to say, so make sure you listen. If you listen to your audience, you can learn the best type of content to post to make them happy, the right times to post, the things to avoid, and so much more. The more that you listen, the more that you learn and the better you fare when the day is done.

Final Thoughts

It is easy to make mistakes when using social media, such as those listed above. The mistakes can be devastating to your business and brand, however, so it is ideal to learn the mistakes and how to avoid them.  The last thing that you want to endure is hassle because of a minor mistake such as those listed above. You can thrive from social media if you know how to put the sites to work for your best interests.

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